AirBloc ICO and Token Sale Review
Airbloc is a decentralized data marketplace. Based on the blockchain, it will allow users to monetize their data. They can do this by selling their data through the platform to potential marketers and advertisers. The data will be used by these groups for research purpose and targeting of advertising. This hand total data control back to the users and makes them a willing participant in passive advertising campaigns.
Project Outline and Objectives
In the traditional sense, we have little to no control over the ads which we see or who has access to our data. This is beginning to change in the blockchain era. Projects such as Airbloc play a vital role in the continual development of this marketplace.
The platform will facilitate users to freely share and sell their data with specific advertisers. From that point, the advertisers have flexibility to decide how best to use the data they receive. This type of strategy holds multiple benefits for all parties in the transaction.
Data is shared in a secure and transparent manner with the full backing of blockchain technology. Users can also monetize their data and retain full control over who they sell to.
For potential advertisers, they suddenly gain access to a database full of willing targets. From this, they can reduce intermediary fees and begin to craft advertising solutions perfected to these targets.
The removal of such middlemen greatly reduces the cost for advertisers, and revenues generated on the platform will be returned to the investors on the platform. This will allow users to benefit on both sides.
- Start Date2018-06-09
- End Date2018-06-29
- Payment MethodETH
- Total Supply221450000
- SectorMediaBusiness Services